Pierson Norris.

I’m a Finance major at Elon University (class of 2027) who builds businesses and the systems that run them.

I founded True North Services LLC, a Chicago North Shore exterior-services company I started at 18 and grew into a documented, trained operation. I spent a summer as an AI intern at Screencastify mapping seven workflows across six departments and shipping three live automation fixes, and I’m the president of Elon’s AI & ET Club.

I’ve also been a team lead at the Elon AI Hub since it started in February 2025.

I grew up on Chicago’s North Shore doing the jobs that teach you how work actually happens — a Taco Bell register, moving furniture for a design firm, a one-month internship shadowing a CEO. The summer before college I started a power-washing and window-washing business with a crew of high-school and college kids. First summer: 50+ clients and five figures in revenue, sold with flyers, Nextdoor posts, and knocking on doors.

At Elon I study Finance with minors in Entrepreneurship and Mandarin Chinese. The business kept growing alongside the degree, and in 2026 it became True North Services LLC — a real company now, with an operations framework, a crew-training program I wrote myself, and a team that runs weekly ops calls without me in the room.

The other thread is AI. In summer 2026 I was the AI intern at Screencastify, where I learned my favorite working method: don’t start with the tool, start with someone’s actual Tuesday. One written prompt got seven workflows mapped across six departments in 48 hours, and every single one had the same failure — a person acting as the API between systems that don’t talk. We shipped three fixes; one cut a 4–8 hour weekly finance task to under 15 minutes.

Now I run True North, trade and track my own portfolio (since 2020), serve as president of Elon’s AI & ET Club, lead a team at the Elon AI Hub (since it started in February 2025), and build my own tools.